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4 min read

What is The Point of Coaching?

What is The Point of Coaching?
What is The Point of Coaching?

Business owners struggle with blind spots. We all do. Coaching provides support by offering fresh perspectives and insights that owners might miss because they're too close to the problem. These resources help owners balance their workload, prioritize strategic planning, and maintain a healthy work-life balance. Coaches offer external viewpoints, drawing from diverse experiences to help navigate challenges and develop long-term growth strategies.

Support for Business Owners

Business owners need someone in their corner. Someone who’s been where they are and can offer support and a different perspective. Everyone has blind spots. And they’re difficult to find alone. 

"Business owners are too close to the problem to see the solution."

This is where resources like coaching and peer advisory groups come in. It’s not that a coach or peer group will tell anyone something they don’t already know. Although that is a possibility, it’s more likely that a business owner is too close to the problem to see the solution. They’re working harder for longer hours just to keep the same level of success. They keep customers happy, but it’s at the cost of family time, weekends, and vacations. And it’s at the cost of time working ON the business. Time that helps sort out those blind spots.  

Why It Matters 

When a business owner is stuck in the day-to-day, they miss the big picture. They’re stuck in technical work and growing the business takes a back seat. If the company does continue to grow, it can only grow to the capacity of the owner. Eventually, it will hit a ceiling. Or lead to burnout for the owner. Effective coaching can help avoid this.  

Strategic Insight and Foresight 

Coaches are an external perspective that complements the internal view of a business owner. They bring experience from a variety of industries and situations. That means they have insight that can help avoid certain challenges and navigate others. They’re able to  draw on a wide range of experience and tools that help business owners find solutions. And often solutions that weren’t immediately apparent. 

“Coaches are an external perspective.”  

Coaches also help business owners think long term. They’re stuck in the weeds and it’s hard to rise above them to see the big picture. Without that viewpoint it’s difficult to develop a sustainable growth strategy to scale effectively and efficiently. Coaches ask the tough questions that provoke deep thinking and re-evaluation of existing practices. 

Accountability and Encouragement 

It’s lonely at the top for business owners. They have few people to turn to for support and guidance, if any. And they have no one to answer to. This is a blessing in some ways but also a curse. Having someone to answer to can significantly increase motivation and commitment. Coaches hold leaders accountable not just for their actions but also for stepping back and reassessing their strategic approach. It’s not about having someone to manage them but to support them and identify bottlenecks. Regular check-ins keep owners on track and give them the support they need to accomplish what they set out to do. Additionally, this practice sets an example of accountability from the top down in a company. 

Enhanced Decision-Making 

When business leaders work in isolation, they can become overconfident in their decisions or, conversely, overly cautious. A coach acts as a sounding board, helping to refine ideas and strategies, which ultimately leads to better decision-making. This collaborative process helps to clarify objectives, assess risks, and explore potential outcomes. Coaches enable leaders to approach decisions with a balanced perspective, weighing all factors carefully to make informed choices that align with both their short-term actions and long-term goals. 

“A coach acts as a sounding board.” 

Leadership Development 

Coaching isn’t just about business growth; it’s also about personal growth. Effective leadership is dynamic, adapting to new challenges and environments. Coaches help leaders to enhance their own skills and, in turn, better lead and inspire their teams. This development goes beyond simple management tactics; it encompasses communication, empathy, resilience, and strategic thinking—skills that define a true leader. Moreover, by improving their leadership skills, business owners can foster a more productive, motivated, and engaged workforce.  

Preventing Burnout 

Long hours and constant pressure can lead to burnout, a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. Coaches can help by providing strategies to manage stress and delegate effectively, ensuring leaders remain energized and focused. They work with business owners to establish healthy work-life boundaries, prioritize tasks, and reinforce the importance of self-care. This holistic approach prevents burnout and promotes a healthier, more sustainable lifestyle that benefits the individual and the organization. 

“Coaches help leaders to enhance their own skills and, in turn, better lead and inspire their teams.”

Supporting Innovation and Creativity 

One significant advantage that coaches bring to the table is their ability to foster innovation and creativity within the business. By challenging conventional thinking and encouraging out-of-the-box solutions, coaches help leaders to think differently about their business challenges. This can lead to breakthrough ideas and innovative products or services that can set a company apart from its competitors. Coaches use creative problem-solving techniques that encourage teams to look at problems from various angles, thereby finding unique solutions that drive business forward. 

“Coaches help leaders to think differently about their business challenges.” 


For business owners navigating the complexities of their roles, the value of a coach or a peer advisory group cannot be overstated. By providing guidance, support, and expert insights, coaches ensure that business leaders not only survive in their markets but thrive. The journey of a business owner is often solitary, but it doesn’t have to be. With coaching, leaders are equipped to face their challenges head-on and turn potential weaknesses into strengths. 

Through regular engagement with a coach, business owners can maintain a clear focus on their goals, adopt innovative strategies, and foster a thriving corporate culture. Ultimately, coaching enables leaders to not just meet but exceed their own expectations, ensuring the success of their business and the well-being of both themselves and their employees. In this way, coaching isn't just an investment in the business—it’s an investment in its greatest asset: the owner. 


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